Mike Ginley

Results-focused technical SEO experienced in enterprise B2B and B2C websites. I have a strong focus on data-driven growth marketing based on client KPIs.

I specialize in technical SEO, international SEO, eCommerce SEO as well as data analysis, and data reporting through Google Data Studio to support omnichannel digital marketing consulting.

Past Work

I started my career as an SEO Specialist at SyncShow, a web design and digital marketing agency in Cleveland, Ohio. In the winter of 2017 accepted an SEO/SEM Specialist job at Americaneagle.com in Chicago, Illinois. Since then have worked on all kinds of websites across many different industries. I currently work as a Sr. SEO Specialist at Humana in Chicago where I focus on technical visibility in the medical field.

Sr. SEO Consultant

Humana – Chicago, IL | September 2021 – Present

Sr. SEO/SEM Specialist

Americaneagle.com – Chicago, IL | November 2017 – September 2021

SEO Specialist

SyncShow – Rocky River, OH | June 2016 – November 2017

Education & Certificates

I am a graduate of the University of Dayton Class of 2016 where I majored in Marketing with a focus on Digital Marketing and Product Development. I have always had an interest in all things computers and focusing on digital marketing introduced me to the world of web development. 

Bachelors of Science Marketing

University of Dayton – Dayton, OH | August 2012 – May 2016

Technical SEO Certification

Blue Array Academy – Blue Array | March 2022

Google Analytics Certification

Google Skillshop – Google | March 2016 – Present

Google Ads Certification

Google Skillshop – Google | March 2016 – Present

Current Websites

• Digital E-A-T’s – SEO’s, Digital Marketers, Analytics & Content Specialists You Can Trust!
• Sam Site – Designed for music lovers of all ages to grow and play with music.
• Excel Electric – Chicagoland Electrician

Recognition / Inclusions

• Google Rendering Audit with @mikeginleyseo #vcbuzz – Viral Content Bee
• Backlinks Built But the Rank Has Tanked – IPullRank
• How to Get New SEO Clients – SEMrush
• #SEOFOMO Newsletter – Aleyda Solis
• Search News You Can Use – Marie Haynes
• #SEOForLunch – Nick Leroy
• Mike Ginley Bio – Digital EAT’s
• The SEO Weekly Google Search Generative Experience – Episode 66 – IPullRank

Results

• Increased page 1 rankings from 239 to 2,145 in 10 months.
• 43% increase YOY in organic revenue after inheriting twice failed/rolled back site migration.
• 297% increase in video clicks in 2020 due to the utilization of video XML sitemap.

Publishing Process

If you have any questions about anything involved with this site please contact me!

I am using this site to practice my craft, write about best practices and advertise my digital marketing services. I am always looking for a challenge which is why there will be multiple pages on this site where I am testing new tactics I find in the industry. Learn more about the content process.